Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores
نویسندگان
چکیده
منابع مشابه
Designing a Game to Model Consumer Misbehavior
Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game design that supports research problems and provides...
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ژورنال
عنوان ژورنال: Revista Brasileira de Marketing
سال: 2016
ISSN: 2177-5184
DOI: 10.5585/remark.v15i2.3163